Vertical Advertising Improves Clickthrough Rates
Think you’re getting the most out of search marketing by staying loyal to the likes of Yahoo! and Google? A new study by JupiterResearch reveals that 40% of search marketers are missing out on acquisition customer opportunities with vertical sites by only buying placement in the major engines. While it may seem that you’ve just begun to unearth some keys to successful search marketing campaigns with the major search engines, it just might be time to consider what lies beyond.
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