Get More from Search - Trends in Search & Social Media

Search marketing now accounts for over 41% of online advertising spending, or $5.1 billion in 2005, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. A new report by JupiterResearch, “US Online Advertising Forecast, 2006 to 2011,” confirms that search overtook display ads late last year and that search will represent the leading segment of online for the next five years at least.

While many brands are indeed allocating larger budget percentages to online advertising, the growth is also fueled by more advertisers taking the leap from offline to online. Both factors will continue to drive search’s appeal upwards, with estimates of 20 to 33% growth anticipated this year.

Growth of this caliber can only be sustained by true value. In just a couple short years, the ubiquity of search as a research, shopping and navigation tool has become reality. When search ad placements are casually referred to as “search results” and are recommended by non-tech individuals, the true value of search reveals itself plain as day.

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