Get More from Search - Trends in Search & Social Media

“When you can’t beat ‘em, join ‘em.”

But what if you don’t know how to join them? Will you be left behind and have to settle for a slow painful decline of your business?

Many small and mid-sized businesses (SMB) want desperately to join the ranks of the millions spending billions in online advertising. While those SMBs that have taken the leap to online plan to spend just over half of their marketing budgets online, the barriers to entry must be reduced for the lion’s share of SMBs to feel confident with the realm of Internet advertising.>

And yet it’s more than just confidence in the medium: it’s more about human relationships, actually. Trust – in the advertising company – and in its representatives – makes the biggest difference in the minds of SMBs considering the online ad world.

Other barriers include not knowing how to properly track results achieved online. Education and relationship building are both vitally important to encouraging small businesses to shift dollars to Internet advertising.

The good news is that there are services out there to build the relationship and act on behalf of the SMB. Check out this month’s article for an intro to WeAreNetwork™ - not just any local search engine.

Tweet This  Post by Vortaloptics.

ProductWiki has published detailed statistics comparing their AdSense and Shopping.com ad revenue. Findings show that it may be in your best interest to explore other advertising alternatives for your website.

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Tweet This  Post by David Gosse.

Time Magazine has put together a list of 50 coolest websites from six different categories. Many of them are Web 2.0 sites, others aren’t. There’s no surprise Digg is one of the websites, but many lesser-known sites made the list too.

read more | digg story

Tweet This  Post by David Gosse.