Get More from Search - Trends in Search & Social Media

Vortaloptics custom search engines include revenue components that empower its clients to maximize the return on investment from their engines. Since the engine is completely controllable by the client, they can improve the relevancy of the search results and also place key partners and affiliates into their engines.

Vortaloptics never recommends listing irrelevant content just to profit from clicks, but rather consults our clients to focus on the most relevant content that users are seeking and match advertising, affiliates and partners to the search results pages to those search phrases to build a better user experience.

Because the content on our client results pages is hyper-relevant to the search terms and those results pages provide contextual ad and partner content, the ROI from clickthroughs is typically much higher for our clients than from traditional ads placed on blogs, for instance.  Search results page ads typically outperform regular page advertisements anyway, but because our clients can control the content of their results pages the ROI is on average, 10 times greater.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

With clients being able to hone in top performing ads, they can now focus on the search phrases and clickthroughs that pay the most. Optimizing your website revenue is particularly important in a tough economy. One way to do this is to seek out the top affiliate programs and add as organic search content and banner listings.

As an example, Speedy Cash is launching a new affiliate program with one of the highest commissions per lead in the financial payday loans industry. Vortaloptics’ local search clients could signup for the Speedy Cash affiliate program and insert banners, text links and search results into their search engine for this payday loans affiliate program. When users search for or click on the financial services subcategory, the Speedy Cash program can receive prominent placement.

Being able to maximize revenue efforts by focusing on the top paying affiliate, partner and advertising initiatives makes good business sense. A well placed $85/lead link is worth the effort over a $1/lead program. Vortaloptics provides the technology to help administrators quickly focus their efforts on the top ROI programs and provide better value to their users.

Tweet This  Post by David Gosse.