http://vortaloptics.com/blog - Trends in Search & Social Media Wed, 01 Sep 2010 00:06:04 +0000 http://backend.userland.com/rss092 en In spite of global recessions and a rapidly growing middle class in China, our consumer nation is still the world's largest advertising market for U.S. and international companies. Yet as advanced as we are, the U.S. is not the most connected. In Ciarán Norris' article, "A Letter to Facebook From the ... http://vortaloptics.com/blog/2010/08/us-largest-consumer-market-but-not-the-most-connected/ Bucking the declining trend brought on by the economic decline, online advertising spending is anticipated to exceed 10% growth in 2010, reaching over $25 billion as reported in eMarketer's new report, "US Ad Spending: How Big is the Bounceback?" The reason? The measurability of online ads, particularly search, makes online advertising ... http://vortaloptics.com/blog/2010/06/tough-economic-times-bring-more-ad-dollars-online/ Long gone are the days of, "If you build it (a website), they will come." I don't know if that was ever really true but today, getting users to your website is a fairly complex issue. Search engine optimization (SEO) is the most heavily researched, contested and coveted marketing disciplines ... http://vortaloptics.com/blog/2010/06/does-great-content-equal-great-organic-search-rankings/ Any worker living through this recession knows that job security doesn’t exist anymore. We are in the era of “The Disposable Worker” as dubbed by BusinessWeek in its January 2010 cover story. The recession has hastened some negative employment trends including: offshoring, declining influence of labor unions, new management techniques, ... http://vortaloptics.com/blog/2010/03/develop-your-personal-brand/ The economic downturn has decreased revenues in nearly every sector of business, including digital advertising. Yet, because of the shift, the digital sector has quickly become a haven for more traditional ad budgets. The Internet is viewed as the most measurable medium and its performance-based ad models are becoming ... http://vortaloptics.com/blog/2010/02/25-percen-of-digital-advertising-will-be-local-by-2014/ Social media isn't just for students anymore. Some schools are utilizing Facebook, Twitter and blogs to keep in touch with parents, community members and alumni. Since it is easier to reach these constituents where they are instead of getting them to visit the school websites, schools are realizing that the ... http://vortaloptics.com/blog/2010/01/schools-using-social-media-to-keep-in-touch/