Products

Products Overview Vertical Search Local Search Paid Search

Paid search advertising is one of the most effective forms of marketing today. News of the mega-success of companies like Google and Yahoo! has spread far and wide. But paid search profits are no longer limited to big business.

Your company’s Web site can create a profitable new revenue stream through search advertising that you control – instead of the major search engines.

Everyone wins with vertical search advertising:

• Vortaloptics software lets keep 100% of the search advertising you sell.
• Your advertisers enjoy the benefit of search and contextual banner ad placements on a highly targeted niche site. Performance is gauged through search behavior and statistical reports.
• Your visitors will receive on-target results because you’re in control of what types of businesses advertise in your engine.

Since you’re always in control, you can choose to include as few or as many paid search listings in your search engine as you like. Plus, adding an advertiser’s listing is fast and easy – a new ad can be live in seconds.

Studies show that vertical search outlets will have an increasingly important role in the search market in the years to come. Studies show that 40% of search marketers are losing out on revenue by using only Google and/or Yahoo for their search campaigns. It’s the consumers who are seeking out vertical destination sites for more refined searching. Thus, where the consumers go, the marketers follow. More marketers are shifting advertising dollars to vertical niche sites. Vertical paid search advertising is expected to help fuel paid search profit projections over the next several year: reaching upwards of $13.5 billion in 2007 and $23 billion in 2010.

See how paid search has helped property management company, Mark-Taylor, build a profitable amenity for its residents.