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Most Internet users are searchers, not browsers.
This means that when they hit your site, the first thing they're going
to look for the search box. The next action they might take is to actually
perform a search - to see if your site can fulfill their need. Studies
show that if users discover that after a couple searches, they get mostly
irrelevant or no results at all, they will likely leave and lose faith
in your brand.
This malady is called "search frustration." Users experience
this when they are confronted by irrelevant information. For the online
business, it can mean lost users and lost profits.
Vortaloptics solutions are customizable. If you find that your site
search results are not optimally positioned, you can alter the ranking
and appearance of the results instantly via ShapedSearch™, the
web-based customization interface.
Shaped search results provide an immense advantage over automated search
programs because search hits are finely tuned to support your brand
image, satisfy consumer search demands, and to improve revenue.
The solution to search frustration and poor online profits is a shapeable
search engine. Your search feature is an integral part of your site's
success!
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